Apple Inc. discusses the acquisition of Perplexity AI to support its search engine development.

According to Mars Finance, insiders have revealed that Apple executives are discussing the acquisition of Perplexity AI. If an agreement is reached, it will help Apple develop an AI-based search engine. Apple also has a backup plan; if the acquisition cannot be completed, it will "form a group"—allowing Perplexity to become an option for Apple's Safari search engine. Previously, Zuckerberg's Meta abandoned negotiations to acquire Perplexity and instead invested approximately $14 billion in Scale AI to obtain a 49% stake. (Bloomberg)